Posted on 05.18.12
F
ifteen years ago, the push was to integrate commerce with portals sites like CNET, Yahoo and AOL. Today, large commerce sites like Orbitz are becoming publishers in their own right, with stellar content and devoted followers.
We asked Mark Silva, Senior Vice President of Emerging Platforms at Anthem Worldwide, to comment on this trend, and he explained that it’s at the very heart of how...
Posted on 05.17.12
When the bottle of Kraken Black Spiced Rum draws charming inspiration from the imagery on ancient glazed pottery, what are we really seeing? Michael Colton of Brandimage, a Schawk, Inc. brand development group, answers this question several ways in “Archaeology from the Future,” a recent piece...
Posted on 05.16.12
The social media revolution is over – social media won – and your job as a brand marketer has changed. It’s not about getting consumers to spend idle time with your brand: it’s about encouraging them to talk to each other about your brand, because this is where they find the truth they need.
Tell the Truth co-author Jonathan Salem Baskin explains the single...
Posted on 05.15.12
You know a truism is really the truth when you keep seeing proof no matter how much everything else changes around it. A recent AdAge article on...
Posted on 05.14.12
The Chicago office of leading worldwide design firm Brandimage has been honored by GDUSA (Graphic Design USA) with six 2012 American Package Design Awards recognizing the value of design in advancing the brand promise and forging an emotional connection with the consumer at the moment of truth – on the shelf.
In the Food & Beverage category, Brandimage was awarded...
Posted on 05.11.12
Amazing brand development stories often come from burgeoning sectors today, like personal technology and digital media. But never rule out candy, despite its being labeled a mature market.
PackagingNews recently published “Aiming at the Emotional Sweet Spot,” a...