Premedia

Schawk provides the knowledge and expertise required to assemble mechanical art files that meet an increasingly sophisticated set of technical standards. As technology advances, creating more opportunities in how a design is executed, it requires much more specialized technical skills, skills that are far beyond the expertise of most designers.

To avoid compromising the integrity of the design as intended and to ensure that printer specifications are accurately met to provide the conditions for superior reproduction, Schawk leverages a wide range of technologies, long-standing relationships with business partners and its deep organizational knowledge of imaging, color and printing processes.

Our knowledge base in mechanical art assembly includes the specific and unique requirements of brand touchpoints at home, on the go, at the store and on the shelf. Each touchpoint represents a different form of media that has its own unique dynamics and as such, requirements.

This is the difference between executional excellence and simply, execution.

How mechanical art files are assembled play a critical role in determining the quality of the final printed piece, whether it’s a billboard above a downtown sidewalk, a package nestled between others on shelf, an ad inside the pages of a leading magazine, or a direct mailer stuffed inside a mailbox.

This knowledge also improves time and cost efficiencies. When mechanical files are executed to the technical standards required, there’s no reworking files to make them printable. No delays getting campaigns or new products to market. No additional costs fixing files that were not assembled properly. Multiply this across numerous brands and multiple SKUs and campaigns, and the potential cost-savings are apparent.