Print Services

Color Management  

Color recognition is one of the most powerful properties of effective branding, which makes color management a key facet of brand management. Many of the world’s most valuable brands are recognized instantly by their color – so much so that brands come to perceptually "own" colors in consumers’ minds. Only one brand of jewelry is recognized by the robin’s egg blue that defines its brand. Only one soft drink brand is known the world over by its precise red color. Print management and color management have bottom-line importance to top consumer brands.

The recognition of color functions on a number of levels for the consumer. In the case of packaging, it helps them navigate store shelves more quickly to find their preferred brand. It also reaffirms their trust in the product, as the color association acts to authenticate the product, especially in categories and countries where brand counterfeiting is problematic. This also holds true in advertising, with respect to the color of the advertiser’s logo and the color consistency achieved throughout long-running ad campaigns. Effective color management protects a brand’s equity and ultimately its power in the marketplace.

Schawk understands this, and we are a recognized leader in color management and print management solutions.

Print Color Management: Science and Art 

Print color management is both complex, objective science and subjective art. It is a cornerstone of Schawk’s 50-plus-year history, based on understanding and managing our own internal systems and controlling them with third-party tools and tools that we have developed to fill the spaces where the industry falls short.

Schawk’s mastery of color management coupled with our expertise in printing processes gives us a unique perspective – and unique skills – for managing color for our clients.